SWLConsulting
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SWLConsulting

Demand and revenue operations

Market Acceleration

Demand generation, RevOps, CRM architecture and the digital experience. For the business with content and no pipeline, or a CRM that is a database rather than a revenue system.

5–6Weeks of scoped diagnostic
3Service lines
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01The problem

Marketing that spends, a CRM that only stores

  • Positioning that does not separate you from the next option on the list.
  • Campaigns without a target, and analytics nobody acts on.
  • A pipeline that depends on referrals and on who is in the room.

02What it is

A pipeline that does not depend on who is in the room

Demand generated by a system, measured end to end, and handed to a sales process that can absorb it.

Marketing

Positioning, full-funnel strategy, content and paid media, measured against revenue and not against reach.

Sales Tech

CRM architecture, lead scoring and sales automation, so prospecting and follow-up run on a system.

Digital Experience

Websites, apps and e-commerce designed to convert, wired to the CRM and the analytics.

03How it works

  1. 01Scoped diagnostic

    Five to six weeks on the funnel, the CRM and the numbers behind them. The analysis is yours whether or not we build it.

  2. 02The plan

    The ideal customer, the segments and the commercial motion, written down.

  3. 03Built

    The CRM, the automation and the content engine, configured and connected.

  4. 04Running

    Demand measured end to end and handed to a sales process that can absorb it.

What you get

  • A defined ideal customer and commercial motion
  • A CRM rebuilt as a revenue system
  • Origination beyond referral flow
  • Every channel measured against pipeline

04Where this has already run

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