SWLConsulting
SWLAI Agents

GrowthEngine

Your rep is not the problem. There is no system.

We take that off their plate so they only close.

The list

The engine

  1. Sourcing
  2. Resolution
  3. Verification
  4. Sequencing

The conversation

Your rep enters here
  • 3 to 4Weeks, one segment
  • 1Segment to start
  • 24Engagements documented
  • 4Continents delivered in

01Too many · Too few · The hours · The system

Two sides of the same problem

  • Contacts that go nowhere

    Two hundred names in the sheet, and nothing moved this week.

  • Nobody left to call

    The list ran out. Building the next one is a week of somebody's time.

  • Five hours before the first reply

    Research, verification, sequencing and logging, before anyone has spoken.

  • The CRM is a database

    It records what happened. It does not make the next thing happen.

02How it runs

One segment, three to four weeks

  1. Week 1

    The segment

    We define one segment and the decision maker inside it. Narrow on purpose: a segment you can judge.

  2. Week 2

    The engine

    Sourcing, resolution, verification and sequencing, connected to the CRM you already use.

  3. Week 3

    Live

    It runs. Your rep enters when there is someone on the other side, not before.

  4. Week 4

    The read

    What the segment returned, and whether it is worth widening. Metrics from day one, not at the end.

03What you get

What you get, and it is yours

  • The segment, defined

    Who, inside which companies, and why those and not others.

  • The engine running

    On your CRM, not on a parallel tool nobody opens.

  • The sequences

    Written, tested and yours to keep.

  • The qualification

    What counts as a real conversation, agreed before we start.

  • The measurement

    From day one. Not a report at the end.

  • The decision

    Whether to widen, change segment or stop. Based on what came back.

04We have done this before

Three pipelines we built

  • Scotland · FCA-authorised brokerage

    Origination that no longer depends on referral flow alone.

    An FCA-authorised finance brokerage placing commercial credit facilities

    The situation

    Origination depended almost entirely on referral flow. There was no systematic way to reach businesses actively seeking credit before a broker did.

  • Buenos Aires · Private banking

    A repeatable investor acquisition process.

    An investment advisory group managing institutional and private client portfolios

    The situation

    A new fund needed investors. The commercial team had the relationships but no defined prospect universe behind the outreach.

  • Bergamo · Energy and infrastructure

    A geographic, prioritised pipeline built from public data.

    An energy group competing for public and private contracts

    The situation

    The opportunities were already public, in tender records. Nobody was reading them systematically.

05Scope GTM Light

Tell us the segment you want to test

The segment, the sequences and the engine are yours to keep.

A thirty-minute call. We come back with the segment we would pick, how we would reach it and what we would measure. If the segment is wrong, we say so.

Book the callThirty minutes. No deck.