GrowthEngine
Your rep is not the problem. There is no system.
We take that off their plate so they only close.
The list
The engine
- Sourcing
- Resolution
- Verification
- Sequencing
The conversation
Your rep enters here- 3 to 4Weeks, one segment
- 1Segment to start
- 24Engagements documented
- 4Continents delivered in
01Too many · Too few · The hours · The system
Two sides of the same problem
Contacts that go nowhere
Two hundred names in the sheet, and nothing moved this week.
Nobody left to call
The list ran out. Building the next one is a week of somebody's time.
Five hours before the first reply
Research, verification, sequencing and logging, before anyone has spoken.
The CRM is a database
It records what happened. It does not make the next thing happen.
02How it runs
One segment, three to four weeks
- Week 1
The segment
We define one segment and the decision maker inside it. Narrow on purpose: a segment you can judge.
- Week 2
The engine
Sourcing, resolution, verification and sequencing, connected to the CRM you already use.
- Week 3
Live
It runs. Your rep enters when there is someone on the other side, not before.
- Week 4
The read
What the segment returned, and whether it is worth widening. Metrics from day one, not at the end.
03What you get
What you get, and it is yours
The segment, defined
Who, inside which companies, and why those and not others.
The engine running
On your CRM, not on a parallel tool nobody opens.
The sequences
Written, tested and yours to keep.
The qualification
What counts as a real conversation, agreed before we start.
The measurement
From day one. Not a report at the end.
The decision
Whether to widen, change segment or stop. Based on what came back.
04We have done this before
Three pipelines we built
- Scotland · FCA-authorised brokerage
Origination that no longer depends on referral flow alone.
An FCA-authorised finance brokerage placing commercial credit facilities
The situation
Origination depended almost entirely on referral flow. There was no systematic way to reach businesses actively seeking credit before a broker did.
- Buenos Aires · Private banking
A repeatable investor acquisition process.
An investment advisory group managing institutional and private client portfolios
The situation
A new fund needed investors. The commercial team had the relationships but no defined prospect universe behind the outreach.
- Bergamo · Energy and infrastructure
A geographic, prioritised pipeline built from public data.
An energy group competing for public and private contracts
The situation
The opportunities were already public, in tender records. Nobody was reading them systematically.
05Scope GTM Light
Tell us the segment you want to test
The segment, the sequences and the engine are yours to keep.
A thirty-minute call. We come back with the segment we would pick, how we would reach it and what we would measure. If the segment is wrong, we say so.